I tend to watch the Super Bowl for the ads, so it’s no surprise that while tuning in to the 2010 Olympics this weekend, a clever commercial caught my eye.

GE Healthcare ran this ad about electronic health records (EHRs), showing how the technology connects physicians and improves coordination of care. The commercial starts in what appears to be an exam room, with a doctor consulting a patient. The doctor wonders whether the patient has been tested for a certain condition, and then the lights come up, revealing an auditorium full of doctors—all presumably part of the patient’s medical history and all willing to share their knowledge and test results.

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